The Koza Jujiro Ichiba
(Koza Crossroad Market)
Teruya 1965
Courtesy of Okinawa City Archive
As merchants and “hustlers,” people created a new form of economy in Teruya, not only surviving the aftermath of the war but thriving under American occupation. Opportunities opened up and foreigners were recruited as labor for the constructions of new American military bases
on Okinawa, arriving from places like the Philippines, Peru, Korea, Vietnam, Taiwan, and India.
Koza Crossroad Market offered a panoply of life’s pleasures and possibilities: sundry of merchandise, eateries, movie theatres, futon shops, mom-and-pop stores, food shops, shoe shops, pawnshops, clothing stores, barbershops, beauty shops, tailor shops, record shops, cafés, billiards, hardware stores, midwifery, and small ad hoc entrepreneurial services (such as shoe shining, ice-cream, chewing gums, the making and selling of ice cakes and the sale
of cups of Coca-Cola mixed with Okinawan Awamori). Shoppers from the southern to northern ends of the island traveled on busses to shop and hang out at the crossroad, which quickly became a social epicenter. Resisting the dystopia of war and American military occupation, people took control of rebuilding their lives in this place and created a postwar economic miracle. The world flags in the photos represent the multicultural and multiracial atmosphere of the place.